Cake, Cooking, Food, Pop-up, Retail, Shopping

New cake on the block: Cutter and Squidge

No matter what, there is always room in my heart and my tummy for cake. And when it is as good as what is being served up at Cutter & Squidge, then I am prone to skip everything else to make room.

One of these Biskies has my name on it
One of these Biskies has my name on it

Cutter & Squidge was founded by baking-mad sisters Annabel and Emily Lui. Here, if  cake is Duke and Duchess then the biskie is the royal baby.

Biskie? Yes, it’s a “thing”. This sweet creation of the Cutter & Squidge sister team combines the  softness of cake, with the chewiness of a cookie and the short, crispness of a biscuit.

The result is stacked like a sandwich filled with whipped buttercream and jam, resembling the structure of the whoopee pie and the delicacy of the macaroon.

Annabel and Emily make everything from scratch, using only the best natural ingredients from British producers and suppliers and real butter rather than hydrolysed fats.  Their specially created buttercream is made with just half the amount of butter and sugar normally used in baking and their  home made jams are packed with real fruit for maximum flavour.

Tempting new flavours of cake
Tempting new flavours of cake

I went for the Marathon Runner and loved every last crumb. Rich chocolate and peanut with a swirl of salted caramel; creamy and chewy and soft at the same time. It didn’t last long in my mouth, but I still can’t get it out of my mind.

Hurry and get yours while the Soho pop-up store is still in open for the summer. Otherwise, order online and drool while you wait.

You can find the Cutter & Squidge summer pop-up store at
No. 4 Brewer street, Soho, London, W1F 0SB

Cutter and Squidge - sisters of cake
Cutter and Squidge – sisters of cake